1. Introduction
Welcome to Sale2x ("Sale2x," "we," "our," or "us"). We are committed to respecting your privacy and protecting the data you share with us. This Privacy Policy explains how we collect, use, store, and process information when you use our website, AI-powered Meta Ads Management platform, sales CRM, and Meta Conversions API (CAPI) services.
2. Information We Collect
We collect several categories of information to provide and optimize our service:
- Account Registration Data: Name, work email address, business phone number, company name, and password credentials.
- Connected Meta Account Information: Meta Ads Manager account IDs, Page access tokens, WhatsApp Business API identifiers, and campaign configuration settings.
- Lead & Conversation Data: Customer contact details, messaging history, pipeline status, and order metadata created within the Sale2x CRM.
- Usage & Telemetry Data: IP addresses, browser types, device identifiers, and platform navigation logs.
3. How We Use Information
We utilize the collected information strictly for operational purposes, including:
- Enabling Meta ad creation, campaign management, and lead capture workflows.
- Automatically assigning incoming leads to sales representatives based on configured rules.
- Streaming hashed conversion events to Meta Conversions API (CAPI) to optimize ad attribution.
- Generating rule-based AI performance recommendations and campaign analytics.
- Maintaining system security, fraud detection, and customer support responsiveness.
4. Meta and Third-Party Integrations
Sale2x connects to third-party services, primarily Meta Platforms Technologies (Facebook Ads Graph API, Instagram Graph API, WhatsApp Business Cloud API, and Meta Conversions API). When sending purchase or lead conversion events to Meta CAPI, sensitive customer identifiers (such as phone numbers and emails) are hashed locally using standard SHA-256 protocols before transmission. We do not sell or rent your data to third-party advertisers.
5. Data Storage and Security
We enforce administrative, technical, and physical safeguards to protect your information against unauthorized access, loss, or alteration. All database data is encrypted at rest using AES-256 standards and in transit using TLS 1.3 encryption.
6. Data Sharing
We only share your information with trusted third-party sub-processors required to deliver our core software services (such as cloud hosting providers, database infrastructure, and API gateway services). All sub-processors adhere to strict data protection agreements.
7. Cookies and Tracking Technologies
We use essential session cookies and performance telemetry scripts to maintain account authentication state and analyze user interactions. You can adjust cookie preferences in your browser settings.
8. Your Data Rights
Depending on your jurisdiction (such as GDPR or CCPA), you have the right to:
- Request access to the personal data we hold about you.
- Request correction or deletion of your personal data.
- Disconnect third-party Meta account authorizations at any time.
- Export your CRM leads and campaign analytics records.
9. Data Retention
We retain account and CRM campaign records for as long as your account remains active. Upon written request or account termination, we purge or anonymize your data within 30 business days, subject to legal retention obligations.
10. Contact Information
If you have any questions or data protection inquiries regarding this Privacy Policy, please contact our Data Protection Office at:
Email: privacy@sale2x.ai | Support: support@sale2x.ai